Skincare formulations don’t usually make it into mainstream media, but there’s been a buzz in our industry lately as brands have been unmasked for making false claims about their formulas.
When you dive into the skincare world, it can be confusing and, quite frankly, disheartening - especially if you have an interest in so-called 'clean' beauty. It doesn't help that there is little to no regulation around words like organic and natural. Beyond this, there are sadly many claims, non-compliant labels, and wish-washy marketing statements made in the skincare market that seek to actively mislead consumers.
Our Cornerstones: Luxury from Nature & Truth Within Labelling
When Organic Spa launched 16 years ago, it did so with two cornerstone beliefs that drive everything we do:
- luxury can be provided through nature
- products should abide by truth within labelling
This means that transparency is at the heart of everything we do and sits proudly alongside our commitment to genuine Certified Organic skincare formulations that work. Here in Byron Bay, we formulate with purpose – just as nature intended.
From ‘Clean’ to ‘Clear’ Beauty
Independent skin consultant Jennifer Rudd of Skincare Social has recently been referencing a movement she calls ‘Clear Beauty’. She is championing a move away from misleading information, ambiguous claims, and industry misinformation towards transparency (not just honesty or half-truths), traceability, and making claims backed by evidence.
Clear beauty, whether a movement or a buzzword, is something we are wholeheartedly here for.
Certified Formulations You Can Trust
Skincare is a complex science; the key to effective formulations is blending ingredients that work in harmony. We are lucky to have biochemists with decades of experience in natural and organic skincare. It’s a labour of love for us.
Beyond this, you know that you can trust what is in our products. Each product within our collection has been accredited (meeting strict certification standards) to contain a minimum of 70% organic ingredients. All other ingredients are naturally derived.
So it turns out we are not just clean beauty; we are clean and clear beauty.
What’s Next: Ingredient Deep Dives
In the coming months, we’ll be deep-diving into some of our hero ingredients to help you understand their origins, purpose, and effect on the skin. Trust us, nature holds the power to a thriving, nourished and radiant complexion.
