Less is More. The Rise of Skinmalism
Are we using too many products? More and more, the answer seems to be yes. Skinimalism is all about simplifying your skincare and makeup routines, embracing a more mindful, minimalist approach.
Today, the focus has shifted towards sustainability, vegan, natural and Certified Organic ingredients. People are becoming increasingly ingredient-savvy, learning what truly benefits their skin versus what is simply marketing jargon. Where more once felt better, less is now more.
Skinimalism: Rethinking your skincare routine
The rise in irritated skin, rashes and compromised skin barriers due to overactive skincare has left us asking: are we overdoing active skincare? These overwhelming and overstimulating skincare products can often do more harm than good. An article in Spa & Clinic, Are We Overdoing Active Skincare?, references corneotherapist Robyn McAlpine, who explains that many clients are unknowingly overdoing it, as so many skincare products now include exfoliating
Simplify your skin
Robyn McAlpine adds, “I often come across clients who are unknowingly resurfacing their skin several times a day due to a twice-daily regime consisting of an acid-based cleanser, BHA toner, AHA serum and a retinol resurfacing moisturiser. Once we remove these from daily use, skin suddenly is smoother than it ever was with regular exfoliating,” she concludes.
A more holistic skincare approach is the way of the future, treating the skin as part of a whole system and understanding how it all interrelates. Clean air, clean water, clean food and clean skincare are what makes for the perfect healthy glow - from the inside out. Nourish and protect your skin with natural and organic ingredients. Choose cruelty-free and feel good about what you apply to your skin. Nobody should suffer, not animals, not you. Avoid harsh, stripping constituents like; parabens, SLS, synthetic fragrances, chemicals or colours, which can be harmful to our skin and health.
A Smarter, Simpler Approach to Skincare
You don't need 17 products in your bathroom cabinet for optimum skin health. It’s all about hybrid/multitasking products, like a Cream Cleanser that also doubles up as a nourishing, healing massage medium or our Face Exfoliant that can also be left on for 10 minutes as a deep cleansing mask. Our Beauty Balms are primers, tints and provide sun and environmental protection, all in one! We are skiniminimalists. We have learnt to harness the natural abilities of Certified Organic ingredients without overdoing powerful actives.
Based in the inspired Hinterland of Byron Bay, Australia, we’re lucky to be surrounded by like-minded people and businesses who are also on a mission to reduce. Reduce in every meaning of the word.
It's time we say goodbye to filters, photo-retouching of skin texture and let's embrace natural, clean skin of all textures, colours and ages. Show grace toward our natural face: embrace our “flaws”, our perfect imperfections. Choose products to best suit your skin, age and specific skin concerns. What are our primary concerns? Let's address them and still love our skin.
